The Abu Dhabi-based twofour54 has appointed Mark Whitehead, a veteran of the international media industry with 30 years of experience, as CEO.
Whitehead has held numerous senior positions within the international media and entertainment industry, including his previous role as the president and managing director of Viacom International Media Networks (VIMN), Asia Pacific.
He will now spearhead the strategic direction and operations of twofour54, including its offering at Yas Creative Hub, the first purpose-built destination for media, entertainment and gaming in the region, as well as the company’s production facilities and backlot. Additionally, Whitehead will lead the delivery of future infrastructure projects, including phase two of Yas Creative Hub and the expansion of studio facilities.
Whitehead said: “I am honored to have been tasked with leading twofour54 at such an important moment in its growth journey. The company is capitalizing on the rapid growth of Abu Dhabi’s creative industries through advanced infrastructure projects, such as Yas Creative Hub and end-to-end business support services. This powerful combination is helping transform Abu Dhabi into a global creative hub, attracting talent and companies of all sizes and from all corners of the planet. I look forward to working with the twofour54 team, partners and our stakeholders as we unlock even more growth opportunities in the future.”