Viacom Inks Mobile Streaming Pact with Telefónica for LatAm

Viacom has closed a deal with Telefónica to make a variety of its TV channels and content available for streaming to subscribers of the Movistar Play platform in Latin America.

Movistar Play will carry live feeds of MTV, Nickelodeon, Nick Jr., Comedy Central and Paramount Channel in the region starting in the first semester of 2018. A selection of Viacom’s mobile streaming apps—MTV Play, Nickelodeon Play, Comedy Central Play and Noggin—will also be available to Movistar Play subscribers, together with a range of content from the company’s brands that will be accessible on an on-demand basis through the platform.

Rita Herring, the senior VP of content distribution, commented: “Mobile streaming is growing in popularity across Latin America—to stay in touch with our young audiences we need our brands and content to be everywhere they are. We are very happy to extend our deal with Telefónica and add our channels, our content and our mobile products to their successful mobile TV offer through Movistar Play.”

Paula Figueroa, the director of Telefónica’s LatAm video unit, added: “This new deal with Viacom will allow us to add its content to the selection of live channels available on Movistar Play, particularly Nickelodeon, MTV, Paramount Channel and Comedy Central. As such, Movistar Play continues developing its offer of unmatchable content, which brings the best combination of high-quality on-demand content with the best live programming to all screens in the region.”