Univision Unveils New Brand Identity

NEW YORK: Univision Communications is showcasing a new logo, evolving the brand identity that has marked the U.S. Hispanic outfit for nearly 50 years.

The company has had its previous logo since it began as one station in San Antonio, Texas, back in 1962. The new logo is evocative of a human heart and is more three dimensional. The updated logo and new brand identity was developed in collaboration with Wolff Olins.

“The launch of our new brand logo kicks-off a new era at Univision that speaks to who we are as a company and that we are a direct reflection of the Hispanic community we serve—multidimensional, dynamic, modern and bold,” said Randy Falco, the president and CEO of Univision Communications. “We are proud to be ahead of the curve in a rapidly evolving industry, and our new brand identity will now illustrate how far Univision has come in its 50-year history. We’ve evolved from a single Spanish-language network to a multimedia portfolio, connecting with multiple generations of Hispanic Americans, while continuing to embody the passion, courage, ingenuity and tenacity that are the fundamental values of Hispanic culture.”

Falco continued: “Univision has tremendous brand equity—on par with Apple, Coca-Cola and Kleenex—that far outpaces that of any other media company. Our unparalleled connection and leadership with our audience compels us to evolve with them. It is our duty and our ambition to leverage this incredible brand equity to celebrate our culture and connect America to the 52 million Hispanics in the United States. Through our steadfast commitment to informing, entertaining and empowering the Hispanic community, we are and always will be the ‘Hispanic Heartbeat of America.’ Our new identity is a symbol of this promise and just one of many exciting new developments to come.”

“The new ‘heart’ logo joins the quadrants that were previously separated, representing unity, collaboration and the merging of cultures in the U.S., not to mention Univision’s integration across its platforms,” added Ruth Gaviria, the senior VP of corporate marketing at Univision Communications. “It is also three dimensional, representing the magnitude of the Univision brand and the U.S. Latino community, as well as the 360-degree approach we embrace as a company. The vibrant color palette and use of light in the design reflect the vivacity of the community we represent and its contributions to the U.S. landscape.”