Univision Unveils 2020-21 Content Slate

Univision Communications has revealed the company’s 2020-21 programming lineup, driven by sports, news and entertainment content to serve its diverse audience.

Univision’s 2020-21 slate will feature the release of 11 new scripted titles, including two original adaptations of international hits— Imperio de Mentiras (Empire of Lies) and Te Acuerdas de Mí (Remember Me).

In live event programming and Spanish-language music award shows, Univision is the home of Premios Juventud (Youth Awards), the Latin GRAMMY Awards and Premios Lo Nuestro. New for 2021 is Latin GRAMMY Honra (Latin GRAMMY Honors, which will celebrate a genre, a person or a movement that positively impacts the music industry. The network will also launch a series of specials known as Iconos de la Musica (Music Icons), honoring a distinct musical great through a live concert and in-depth interviews.

Univision’s “Domingos en Familia” programming block features such reality competition shows as Nuestra Belleza Latina, Mira Quién Baila (Look Who’s Dancing) and Pequeños Gigantes (Little Giants), with Tu Cara me Suena (Your Face Sounds Familiar) joining the lineup.

UniMás is back with even more premieres in 2020-21, including its weekday primetime competition series Guerreros 2020 (Warriors 2020) debuting this summer. Later this fall, the live reality matchmaking series Enamorándonos (Love is Calling) will return. Additionally, UniMás will bring the Turkish international series Madre (Mother) and Las Mil y Una Noches (A Thousand and One Nights) to the network for 2020-21.

TUDN is poised to deliver a number of football matches in the months to come, including the Euros and Gold Cup 2021 to viewers across Univision networks and telecasting a total of ten championship matches. Additionally, TUDN continues to be the home of the U.S.-Mexico rivalry.

Later this year, Univision News will expand its TV and digital programming and launch new shows, including En un Minuto (In One Minute) as well as a town-hall style discussion show featuring experts and Univision journalists called Q&A, available only on Facebook.

Vince Sadusky, CEO of Univision, said: “With a clear mission to inform, empower and entertain the Hispanic community, we’re playing a more vital role in our audience’s lives than ever before during these unprecedented times. The investments we’ve made in network, local and digital programming have resulted in Univision finishing the broadcast season as the highest growth network at a time when virtually all other networks experienced declines. This momentum represents a real opportunity for brands to make a meaningful connection with an underserved and high-growth community. We are the recognized leader and go-to source for the best Spanish-language content anywhere and anticipate that we will only grow stronger as we continue to listen to and serve the needs of the Hispanic community.”

Steve Mandala, president of advertising sales and marketing at Univision, said: “We are dedicated to serving our audience and partners with a proven programming strategy and suite of tools and services that meet the changing needs of consumers and advertisers. Our reach, along with the unique connection we provide in-language and in-culture, is what separates our brand from the industry. 82 percent of Hispanic adults today speak Spanish, while 92 percent of our audience watches our content live. If you are not developing campaigns that speak to this consumer, then you are missing the opportunity to effectively grow your business, especially at a time when advertisers are seeing a 40 percent growth in return on investment for their Spanish-language campaigns.”

Univision Brand Labs, the company’s marketing solution providing end-to-end services to marketer and agency partners, is expanding its advanced advertising capabilities across connected television and streaming devices with CONEXO. The company’s OTT solution will leverage Univision NOW and its Univision app and integrate with third-party platforms to target consumers based on geography, demographic and viewing behaviors, with access to 90 percent of all of the Spanish-language inventory in the U.S. marketplace.