Univision Communications Ups Roberto Ruiz to EVP of Strategy & Insights

NEW YORK: Roberto Ruiz has been elevated to executive VP of strategy and insights at Univision Communications (UCI), effective immediately.

The exec will continue to report to Kevin Conroy, the company’s chief strategy and data officer and president of enterprise development, and will remain based in New York.

Ruiz has been with the company since 2008, serving as VP of strategy and insights. He has led a team of marketers whose goal it is to help advertisers and partners better understand and capitalize on the growing U.S. Hispanic population. Additionally, Ruiz has worked closely with research partners to improve the way their syndicated products represent the Hispanic consumer.

“Under Roberto’s leadership, UCI’s Strategy and Insights team has expanded and is today developing breakthrough insights that help our marketing, agency and distribution partners better understand and activate Hispanic consumers,” said Conroy.‎