TV Latina Screenings Festival: RCN Television’s María Lucía Hernández

During the TV Latina Screenings Festival, the director of international sales at RCN Televisión, María Lucía Hernández, spoke on the worldwide success of the new version of Coffee with Scent of a Woman, as well as the long-running success of Yo soy Betty, la fea, among other topics. 

The conversation, which you can view here, focused on Hernández’s view on the company’s reactivation and business development. “We were always analyzing how the business would evolve after the pandemic occurred,” she said. “This time was used favorably at the company. We are now in a more solid position as producer, distributor and channel. The business of television is more alive than ever.”

Hernández also talks about the possibility of closing similar deals like the recent one with WarnerMedia Latin America for This One’s for You and the importance of the OTT business at RCN Televisión, among other topics.

Click here to see the full interview.

To view all the interviews from the TV Latina Screenings Festival, please visit TVLatinaFestival.com.