Tr3s Targets Hispanic Millennials with New Original Content

NEW YORK: More than 300 hours of fresh programming is on the roster for Tr3s, which previewed a number of its new reality shows, novelas, docuseries, comedies and music programs that are targeting Hispanic adult millennials in the U.S.

New reality shows coming up for Tr3s are Familia de Circo, which takes viewers behind the scenes of a 40-year family-run circus, and Divas del Azúcar, from the producers of Cake Boss and set in a cake shop in Miami.

The network announced two novelas for its schedule: Fortuna, about the double-life of a wealthy casino mogul, and the youth-skewing Niñas Mal 2, which drew in more than 5 million Hispanic viewers in its first season.

Tr3s plans to premiere the Comedy Central Roast franchise with the first-ever Latin "roastee" in the Mexican comedian Hector Suarez. Tr3s will bring its viewers MTV’s World Stage live music event as well. En Tour takes viewers on the road with top-selling acts. The network is continuing with the Unplugged performances, this time featuring the Latin recording superstar Ricardo Arjona. Tr3s is also shining a light on the number one selling Latino music genre in the U.S., Regional Mexican, in Remexa. The Top 20 will continue to deliver a two-hour countdown of the week’s hottest music videos.

"Our significant investment in more original production is a major step in the evolution of the brand that now reflects a more balanced Hispanic audience and offering," said Fernando Gaston, the brand manager of Tr3s. "As the evolution of Tr3s continues, we’re confident these bold formats, rich characters and big stars will resonate with viewers."