Telemundo Teams with Reset TV for New Music Competition Series

MIAMI: Telemundo Media and Spain's Reset TV are working together on the development, production and distribution of El Artista (working title), a new musical competition format that is slated for the 2014-15 season.

The deal includes co-ownership and production of a new format based on the original concept from Reset. The two are also producing a new 13-episode, two-hour weekend series based on the format, to be led by Reset TV founders Toni Cruz and Josep Maria Mainat.

“Audiences around the world have a proven appetite for innovative music competition programs that the entire family can enjoy as appointment viewing,” said Marcos Santana, the president of Telemundo International. “That growing interest combined with the creativity and experience of the team at Reset TV will allow us to develop and produce a successful format for the U.S. and the international markets.”

"We are very proud NBCUniversal and Telemundo decided to join forces with us in this project,” added Cruz and Mainat. “We will provide our best experience so that this partnership, to which both companies will contribute their best talent, creates the next television blockbuster."

Additionally, Telemundo International announced the launch of a second feed for its pay-TV channel in Latin America. Starting February 1, the new feed will cover South America and the Caribbean. The original feed will continue to serve Mexico on its own timetable.

“Our Telemundo cable channel in Latin America has grown to become one of the leading programmers in the region,” added Santana. “This new feed for Venezuela, Colombia and Central America will allow regional advertisers to more effectively reach their targets fueled by our compelling and engaging content.”