Cisneros Media Distribution Places Pair of Titles with LifeStyle TV in Asia

MIAMI: Cisneros Media Distribution has agreed to a deal with Playboy Plus Entertainment for the broadcast rights for Latin Angels Special and Inside Football in Asia.

The pair of programs will air in Asia on LifeStyle TV, a channel created by MATV and Playboy Plus Entertainment. The channel offers male-skewed programming focused on travel, cuisine, adventure and fashion.

“The deal with Playboy Plus Entertainment is a result of our focus on building an extensive catalogue of diverse content capable of fulfilling the needs of audiences in every region of the world, particularly in Asia, a strategic market where we have concentrated much of our efforts, spearheaded by Miguel Somoza, our director of sales and business development,” said Cesar Diaz, the VP of Cisneros Media Distribution. “We are looking forward to continuing in providing Playboy Plus with quality programming that’s ideal for its target audience.”

Lanny Huang, the general manager for the Asia Pacific at Playboy Plus Entertainment, said: “We are excited to work with Cisneros Media Distribution, one of Latin America’s largest program supplier. We have already received good response with our audience with Latin Angels and we are sure Inside Football works well with the coming World Cup event.”