Cisneros Aligns with Robert Friedman’s Bungalow Media + Entertainment

NEW YORK: Cisneros has forged a strategic partnership with Bungalow Media + Entertainment that will see the development of Spanish- and English-language content for Latin audiences.

The two will be working together on advertiser and branded content partnerships as well. Bungalow, a private integrated entertainment and media company recently founded by Robert Friedman, will collaborate with Cisneros business units across multiple platforms. The partners will be working in conjunction with creative agencies, indie producers, cable networks and global media companies for all regions worldwide.

“With our successful history in television that spans more than five decades, we have established a brand recognized the world over (for its Latin soap operas and dramatic series); and in keeping with our current business plan focused on an aggressive expansion strategy, we are partnering with one of the industry’s most talented minds and dealmakers to ensure our growth in prime markets with great potential for Latin-bases content,” said Adriana Cisneros, the CEO of Cisneros. “Our media and entertainment division, Cisneros Media, led by its President Jonathan Blum, looks forward to working closely with Bungalow Media + Entertainment to assess and exploit all viable business opportunities and ventures in the world of entertainment.”

“The Spanish and English speaking markets have become key growth components for media companies and talent in the U.S. and abroad,” added Friedman, the CEO of Bungalow Media + Entertainment. “The U.S. Hispanic population has grown almost 50 percent in the last decade and represents avid consumers of both content and consumer products in all forms. As their buying power and influence continues to increase, this partnership creates a great opportunity to deliver great content across platforms including TV, digital, mobile and e-commerce.”