Telefe & Endemol Shine Argentina Ink Co-pro Deal

BUENOS AIRES: Telefe and Endemol Shine Argentina have signed an agreement to co-produce the 13-episode series El gran jugador (The Great Participant).

The series tells the story of a young engineer who enters a Big Brother house as a contestant and announces on live TV that he will detonate a bomb unless his sister is released from jail. El gran jugador is set to premiere on Telefe in Argentina in 2016. It will be distributed by Endemol Shine in territories where the company has production offices and active Big Brother houses. The program will be distributed by Telefe in the rest of the world.

Tomas Yankelevich, the director of global contents and international business at Telefe, stated, "We are very pleased to be able to work with Endemol on fiction content like El gran jugador. We found Endemol to be the best ally to carry out this project, because they already have the successful Big Brother format, and above all, they share our vision of the business, including development, production and distribution. We are sure strategic alliances like this one strengthen effectiveness and turn these projects into great players in the global market.”

Martin Kweller, the CEO and creative director of Endemol Shine Latin America, and CEO and chairman of Endemol Shine Argentina, said, “It is the first time a fiction development is done based on a format of such international success as Big Brother. It is a pleasure to be able to carry on such an important challenge jointly with Telefe, a network and a friend and ally, with whom we have produced wonderful projects.”