Tag: LAMAC

During today’s TV Latina Streaming Festival, Enrique R. Martínez, the president of the board of directors at LAMAC, gave his view on the current media landscape in Latin America, the coexistence of premium video and OTTs and what pay-TV channels are doing to remain relevant in the region.

Henry Martínez, chairman of the board of directors of LAMAC (Latin American Media Advertising Council), talks about the organization’s priorities, informing the advertising community of the benefits "Premium Video" can provide.