Scripps Hires MD for Latin America

KNOXVILLE: Márcio Fonseca has become the managing director for Latin America at Scripps Networks Interactive.

Fonseca will be responsible for designing and executing the strategies for growth in the region. This includes the launch of Scripps Networks Interactive-branded channels, evaluating joint ventures and other partnerships. He comes to the role from Fox Latin American Channels, where he was the VP of sales strategy and business development. Fonseca is based in Brazil and reports to Jim Samples, the president of international for Scripps Networks Interactive.

“Establishing our presence in Latin America is an important objective within our overall international expansion strategy,” said Jim Samples, president of international for Scripps Networks Interactive. “Márcio is highly knowledgeable and widely respected as an industry leader in Latin American pay television. He will be a valued addition to our international leadership team.”

“Scripps Networks Interactive is known worldwide for the engaging, entertaining and informative qualities of its lifestyle programming,” Fonseca added. “We intend on leveraging that global reputation in Latin America by making the company’s popular networks and programming expertise accessible to audiences throughout the region.”