Record Usage for TV Latina’s App and Online Services

NEW YORK: TV Latina has notched up record usage for its broad range of services for the L.A. Screenings, including its app, which has been downloaded by almost 30,000 users.

The only service of its kind for the Latin American media business, the TV Latina App for the L.A. Screenings featured program listings, breaking news from Diario TV Latina, video interviews, an exhibitor list and so much more. Some 60 percent of the App’s downloads have come from North and South America, with 20 percent hailing from Europe.

TVLatinaScreenings.tv, the only Spanish-language video portal for the region’s media industry, soared in the week before the market, with 3,174 unique visits and more than 4,500 video views.

Our digital editions, made available for buyers and sellers to read before the market kicked off in Los Angeles, were widely seen, with close to 4,000 reads for TV Latina, TV Novelas, TV Niños, World Screen and TV Listings.

The World Screen App has also become a must-have, with 27,374 downloads, led by users in Europe, North America and South America. Our video portal WorldScreenings.com registered 6,588 unique visits ahead of the L.A. Screenings, with 8,307 video views.

Meanwhile, our newly released Fall Season Grid, delivering a network-by-network and studio-by-studio update on the U.S. 2014-2015 season, has registered more than 950 unique visits in just three days and a total of 1,250 views.

Want to know more about how you can increase your presence in Latin America and Iberia with TV Latina? Check out our 2014 media kit, which features augmented reality powered by the leading provider of those services, Layar, here.