Parade Appoints LatAm Sales Exec

LONDON: Daniel Rodriguez has been tapped by U.K.-based lifestyle programming distributor Parade Media to oversee its business in Latin America.

Rodriguez joins the Parade sales team as a consultant, managing its Latin American distribution, acquisition and co-production activities. Rodriguez was previously with Cisneros Group and Endemol Shine. Based in Miami, he is senior VP at Itoydani Corporation, which specializes in distribution content to Latin America and the U.S. Hispanic market.

Matthew Ashcroft, managing director at Parade, noted, “Daniel is a first-class executive who has an outstanding reputation built on 27 years in the industry. His experience across the spectrum of television in Latin America represents a change of gears for Parade with boots on the ground in these key territories. We are thrilled to be establishing this new role and welcome Daniel to the team.”

Rodriguez noted, “Matthew’s leadership and honest approach to the television business have created one of the most incredible lifestyle programming catalogs in the industry. I feel honored to be part of the team and proud to offer this content to my clients in Latin America.”