New Brand Manager for Paramount Channel in Latin America

MIAMI: Viacom International Media Networks (VIMN) The Americas has named Carlos Penzini, currently the senior VP of strategy and business development, as brand manager of Paramount Channel Latin America.

Penzini will report directly to Pierluigi Gazzolo, the COO of VIMN and interim managing director for VIMN The Americas. He is based in Miami. Penzini will be responsible for the content and brand management of the highly-anticipated network launching in November, while continuing his duties as senior VP of strategy and business development.

“The Paramount brand inspires consumers around the world with exceptional storytelling and high caliber entertainment, while celebrating the industry of cinema,” said Gazzolo. “Paramount Channel continues to drive strong momentum around the world and we look forward to Penzini expanding our market leadership in Latin America by delivering the classics in a contemporary space that deeply connect with future generations.”