NBC Universo Planning Multiplatform Coverage of Viña del Mar Music Fest

MIAMI: NBC Universo has secured the exclusive U.S. multiplatform rights for the Festival Internacional de Viña del Mar 2015, a Chilean music fest featuring some of the biggest Latin American performers.

As part of its six-day coverage, the network will kick off a live stream on its website February 22, followed by a one-hour TV special featuring Mexican musician Alejandro Fernandez on February 25. Then, starting March 1, the channel will air for two months television concert specials letting viewers re-live the performances.

Multiple hours of exclusive live coverage will also be available on tablets and mobile devices, as well as on demand. NBC Universo subscribers on participating cable, satellite and telco services can catch up on the full concerts at any time for up to ten days after premiere via the NBC UNIVERSO NOW mobile app, as well as authenticated VOD and TV Everywhere.

“NBC Universo is all about bringing Latinos the biggest events and can’t-miss moments from around the world, and now we’re thrilled to offer one of the most acclaimed stages in Latin America to our viewers,” said Luisa Varona, the VP of programming for the channel. “Music is a part of our network’s DNA, and as a modern cable channel for Latinos, we’re excited to exclusively bring Latin America’s Festival Internacional de Viña del Mar 2015 to U.S. audiences on whichever screen they choose.”