NATPE Europe Spotlight: Azteca

PRAGUE: Dance If You Can, a competition from Mexico’s Azteca, introduces a new twist on the genre: ordinary people must show off their moves and compete against celebrities.

“These aren’t professional dancers,” says Adela Velasco, who is in charge of sales for Europe and Africa at distributor Comarex. “Can you imagine a taxi driver, a police officer or a florist dancing rings around your favorite celebrity and taking home the prize money?”

Comarex is also highlighting a pair of Azteca novelas. In Once I Loved You, a couple hopelessly in love must overcome obstacles while pursuing romance in a prosperous wine-producing valley. Meanwhile, Así en el Barrio Como en el Cielo follows a wealthy family who becomes unexpectedly poor and is forced to live in a shabby neighborhood.