MundoFox Lines Up Trio of Advertisers & Charter Sponsors

LOS ANGELES: Ahead of its August launch, the new Spanish-language network MundoFox has signed up L’Oréal, Toyota and T-Mobile as major advertisers and charter sponsors.

The network will create custom capsules, host exclusive web chats with talent and feature integration in prime time, movie blocks and across digital and social media extensions for all three media brands. Advertisers also get cross-promotion on other networks within the Fox Hispanic Media portfolio, including Utilísima, Nat Geo Mundo and FOX Deportes.

MundoFox’s first paid spot will go to 20th Century Fox, which will air the trailer of the upcoming September release Won’t Back Down.

“MundoFox wants to challenge and revolutionize the status quo by giving media buyers and advertisers more innovative options,” said Tom Maney, the senior VP of advertising sales at Fox Hispanic Media. “Smart marketers believe there is a new Latino mindset. They are asking for more choices and they will be given just that from MundoFox.”

“This exclusive partnership with MundoFox is extremely important for our consumer products brands,” added Marc Speichert, the chief marketing officer at L’Oréal USA. “It furthers our strategy of reaching Hispanic consumers while providing us with a new platform on which to share relevant content that resonates with this important group.”

“The launch of MundoFox greatly expands the options for consumers to experience quality Spanish content and represents a tremendous opportunity for marketers to take part in delivering that content,” commented Brett Dennis, the chief media communications officer of Conill, the multicultural advertising agency representing Toyota Motor Sales U.S.A. and T-Mobile USA. “Our clients compete in fiercely aggressive categories and we are constantly looking for ways to engage people that go beyond simple air-time. MundoFox’s programming strategy, innovative approach to creating advertising within that content and geographic penetration at launch were the overarching factors in bringing our clients on board as charter partners."