MP & Silva Expands Brazilian Football Partnership with Globo

MIAMI: MP & Silva and Globo TV Sports have signed a deal for the international distribution rights for Campeonato Brasileiro da Série A (Brazilian League Série A) and Campeonato Paulista.

The countries included in the deal are France, Germany, Holland, Belgium, Switzerland, Austria, Japan, Malaysia, Singapore, Indonesia, Thailand, Vietnam and Myanmar. Under the agreement, MP & Silva will distribute a package of Campeonato Paulista from January to April and Campeonato Brasileiro Série A from May to December. The deal covers seasons 2012, 2013 and 2014. The package also includes a weekly the football program FootBrazil, which features news on Brazilian football. The deal covers all broadcast technologies and media platforms, including terrestrial free-to-air television (FTA), satellite and cable television, Internet protocol television (IPTV), mobile television, mobile and Internet and broadband television.

Carlo Pozzali, the CEO of Americas at MP & Silva, said, “As hosts of FIFA World Cup 2014, Brazilian football is catching the eyes and increasing interest all over the world. With the recent movement of Brazilian super stars coming back to their original clubs, the Brazilian League Serie A is gaining more international appeal. MP & Silva is really proud to be part of the continuous expansion of the Brazilian football league to international audiences.”

"Brazilian football is now ranked as one of the top six in the world,” added Raphael Corrêa Netto, the head of international sales of Globo TV Sports. “Through this partnership we are engaging football lovers on a global scale, giving them the opportunity to follow the talented players and the most amazing matches found only in Brazil.”