MGM Networks Introduces New Channel Targeting Hispanic Women

CORAL GABLES: MGM Networks Latin America has launched a new female-targeted lifestyle and entertainment channel, Ella, which debuted today in the U.S. Hispanic market and in Puerto Rico.

Touting the tagline "Every Woman. Every Day," the service is focused on Hispanic females. The programming has been divided into five sub-branded programming blocks: Family on Mondays, Beauty on Tuesdays, Home on Wednesdays, Flavor on Thursdays and Self on Fridays. Ella Weekends is the block for Saturdays and Sundays.

“We are very pleased to offer this special Valentine’s Day gift to Hispanic women in the United States,” said Melvin Perez, the president of MGM Networks Latin America. “Starting February 14th, iO customers who subscribe to iO en español will be able to enjoy Ella’s elaborate and diverse programming, offering the best in lifestyle and entertainment, and hosted by top recognized talents.”

“We love giving our iO en español customers even more, high quality content, and we are pleased to add Ella to our lineup of over 45 Spanish-language channels,” added Bradley Feldman, Cablevision’s VP of video product management. “iO en español, iO International’s most popular package, has something for everyone in the family to enjoy.”

“We are very excited about the positive feedback we’ve received from the market, even prior to the channel going live,” continued Perez. “As part of our strategy to continuously invest in the US Hispanic market, we recently reinforced our Miami-based team by hiring a new channel director, Maggie Salas, whose vast experience managing female-targeted channels will help us secure a solid growth for Ella in the territory.”