Mediapro Canada & Mexico’s Hi! Sports Pact for Soccer Package

Mediapro Canada has secured a deal with Hi! Sports TV for the exclusive media rights in Mexico to a Canadian soccer package.

Hi! Sports TV is owned by the PMKT agency and carried nationwide on TotalPlay, the IPTV pay-TV platform controlled by the Grupo Salinas conglomerate, owner of Mexican network TV Azteca.
 Through the deal, more than 3 million TotalPlay subscribers across Mexico will have access to exclusive live coverage on Hi Sports TV of the Canadian Premier League (CPL); the Canadian Championship, the tournament for all Canadian professional men’s soccer clubs, including the three teams that play in Major League Soccer (Toronto FC, CF Montréal and Vancouver Whitecaps); and the home friendlies of Canada Soccer’s men’s and women’s national teams.

Hi! Sports TV is promoting its Canadian soccer coverage under the #OlaGélida (#FrozenWave) hashtag.

In 2022, Hi! Sports TV will air live coverage of all 117 games in the CPL, as well as 12 Canadian Championship matches and up to eight home friendly matches of Canada Soccer’s men’s and women’s national teams, all complemented by a range of studio and panel shows.

Hussein Forzán, managing director of Hi! Sports TV, said that the channel is “the place where new sports fans will find their home. We’re connecting with sports communities across the country through innovation—by being irreverent, disruptive and different. Our style is to create new personalities, new voices and to give airtime to competitions and leagues that are trending in the world of sport. New colors, formats, graphics; leaning into the world of spectacle and entertainment—that is what Hi Sports is about.”

Oscar López, CEO of Mediapro Canada, said: “Mexicans are passionate and knowledgeable fans of the beautiful game, and we’re confident they will be surprised and delighted by what the CPL has to offer. We are excited to be working with Hi! Sports TV, a bold new entrant into the Mexican sports broadcasting market, and we think their ‘hyper-connected’ approach, amplifying all their content consistently across social media, will enable Canadian soccer to gain a dedicated following.”