Karen Barroeta to Lead International Cable Operations at Telemundo

MIAMI: Karen Barroeta has moved roles at Telemundo International, from serving as the senior VP of marketing creative to the newly created position of senior VP of international cable operations.

Barroeta will head up the operation of the Telemundo-branded cable channel in Mexico and Latin America, along with future distribution around the world. She will design, develop and manage the positioning strategies of the channel. She will also oversee the distribution, ad sales, marketing, promotions, news, programming and operations. Barroeta reports to Marcos Santana, the president of Telemundo International, and is based in Miami. 

“Karen has been an integral member of the Telemundo International team and is the ideal candidate to lead our cable channel in Latin America and Mexico,” said Santana. “Her tireless efforts to raise the visibility and profile of Telemundo internationally will serve Karen well in her new role, and we look forward to her many future contributions to the company.”