Globo Unveils Plans for Multiplatform Olympics Coverage


SÃO PAULO: Globo has announced its multiplatform coverage strategy for next month’s Olympics in Rio, including the broadcast of 4K content and an additional digital channel focused on the games.

From August 3 to 21, Globo will broadcast a total of 160 hours of sports content, including more than 100 hours of live transmissions, mostly in prime time. A team of more than 2,000 professionals from diverse fields will closely follow the 400 athletes from the Brazilian delegation, as well as international participants.

The Brazilian media giant will also use a 4K mobile unit with IP interconnectivity for coverage of the volleyball matches at Maracanãzinho. Additionally, in partnership with Japanese broadcaster NHK, Globo will make 8K live broadcasts available to viewers during the event at the Museu do Amanhã in downtown Rio de Janeiro.

In terms of digital coverage, the company will offer a second 24-hour channel dedicated to the Olympic Games on its VOD platform Globo Play, as well as on its online sports portal. Titled Play nos Jogos, the channel will be free of charge and with open access to users throughout Brazil.

Meanwhile, Globo’s cable sports channel SporTV will broadcast all of the live competitions over 56 TV feeds and on the internet. Its broadcasts will feature the participation of 35 talking heads and 110 prominent commentators. On SporTV Play, the channel’s VOD platform, viewers will find special programming that can be watched on the go. There will also be a SporTV Rio 2016 app with game updates, the channel’s programming schedule, a medals chart and videos of live and on-demand broadcasts. The app will be available for download on Apple, Android and Windows smartphones and tablets.

Globo will also take the Olympic spirit to Brazilian communities that reside in other countries by airing a new and exclusive TV show on its international channels. The Play Rio program will let viewers know what the athletes are doing, which tourist attractions they are visiting, and what tourists and Brazilians are experiencing in the city, among other elements.