Globo CEO Carlos Henrique Schroder on Academy Day

NEW YORK: Carlos Henrique Schroder, the CEO of Globo, shares with World Screen why hosting the International Emmys’ Academy Day in Rio was important for the Brazilian media giant.

Academy Day is a multi-day event of the International Academy of Television Arts & Sciences that has been held in different cities around the world. This year it took place in Rio de Janeiro, Brazil. This is the second time Globo acts as host. The first time was in 2008.

Schroder cites two main reasons for Globo’s interest in acting as host for Academy Day. “First of all, because it gives us the opportunity to gather together the most important television companies in the world to discuss what is really relevant in what is happening in today’s media landscape,” Schroder told World Screen Newsflash. “Secondly, to look at the future. We all have ongoing concerns about the transformation in the media industry and [we want] to see what is happening, analyze [it] and find paths that would lead us to solutions for the short term.”

He added, “This transformation of the media industry is very strong and very rapid because of technology. We have to be very aware and connected to what is happening in the world so we can anticipate the changes before we are too late.”

The 2014 Academy Day took place in Jerusalem, hosted by Dori Media Group. In 2012, the event was held in Hong Kong and Shenzhen, hosted by Phoenix Satellite Television, which also hosted Academy Day in Beijing in 2006.