First Media’s So Yummy & Blossom Head to Mexico

First Media has partnered with the TV distribution network Tele Urban to deliver food and lifestyle content from its social brands So Yummy and Blossom to Mexico’s public transport system.

The 60-video deal will introduce short-form videos on DIY kitchen inspiration from So Yummy and life-hacking tips from Blossom to riders on trains and buses equipped with Tele Urban. The channel operates on routes spanning Mexico City, Mexico State, Guadalajara, Puebla and Cancun, traveled by some 47 million riders per month.

First Media CEO Guy Oranim said: “Our social brands have grown at an exceptionally fast pace over the last two years. Tele Urban’s massive reach throughout Mexico allows us to deliver the inspiring content our viewers love to a new audience that is primed to engage with short, fun video clips during their commute. Our creative videos are globally friendly and this deal is the result of our team’s dedication to expanding First Media’s footprint while exploring the cultural connections that inspire our brands and our community.”