Estrella TV to Air Primera League Soccer

BURBANK: Estrella TV has scored the exclusive U.S. Hispanic broadcast rights for El Salvador’s Alianza Fútbol Club (Alianza FC) soccer games in the Primera Division, the nation’s highest tier league.

The network will air the games live on Sundays from 3 p.m. to 5 p.m. starting on February 3. It will also include pre- post-game programming featuring analyses of the matches. The Alianza FC, established in 1960, has been the only Salvadoran team to win the CONCACAF Champion Cup.

Lenard Liberman, the CEO of Liberman Broadcasting, commented: "Coming off of a spectacular fall season for the network led by our top-rated prime-time schedule of the most talked-about entertainment in Hispanic television, Estrella TV continues its powerful momentum with the addition of this great sports programming. Soccer has always been a favorite in our market and will be an excellent compliment to Estrella TV’s top-rated entertainment line-up."