Estrella TV Secures Carriage Deal with DISH

BURBANK: LBI Media has entered into a multiyear deal with DISH that sees Estrella TV Network expand its reach in the U.S.

Through the agreement, Estrella TV Network is now the latest addition to the satellite provider’s America’s Top 200 packages and above, and DishLATINO Clasico packages and above. The agreement expands Estrella TV’s distribution within the U.S., which is now estimated to reach more than 40 million homes. DishLATINO is a top suite of English and Spanish programming packages in the U.S.

“We are proud to be the leader in delivering TV entertainment in Spanish and English, and as a result, we are always looking for new ways to enhance the experience for our customers,” said Alfredo Rodriguez, the VP of DishLATINO. “Because of this agreement, the majority of DishLATINO customers can now enjoy Estrella TV’s lineup, including its popular game shows and comedies.”

“Hispanic audiences in the U.S. are demanding new entertainment programming,” commented Cathy Lewis Edgerton, the senior VP of distribution and affiliate sales at LBI Media. “Estrella TV Network has been betting on a counter-programming strategy since its inception in 2009, before it was a trending topic among Spanish-language television networks. This agreement with DISH corroborates the importance of Estrella TV’s programming in the U.S. Hispanic market.”