Endemol Shine Latino Names Co-EVPs

LOS ANGELES/MIAMI: Daniel Rodriguez and Mauricio Piccone have been appointed co-executive VPs of the newly launched Endemol Shine Latino.

Rodriguez was formerly Shine Group’s VP of sales for Latin America. He will now oversee all sales initiatives for Endemol Shine Latino. Piccone, who most recently served as senior VP of Endemol Latino, will lead all Spanish-language programming initiatives for the division. Sergio Lazarov, a veteran showrunner and director, has also joined Endemol Shine Latino as VP of production.

The Endemol Shine Latino team is based in Miami.

“Both Daniel and Mauricio’s skill sets perfectly complement each other, as both have more than 20 years of sales and production experience respectively in the Spanish-language marketplace,” said Cris Abrego and Charlie Corwin, co-chairmen and co-CEOs of Endemol Shine North America. “And their new team now has the resources and backing of the Endemol Shine Group, with one of the most extensive and diverse portfolios of international hits in the world.”

“We are very excited to offer our U.S. and Mexico-based clients the combined power of the Endemol and Shine programming catalogues, as well as our award-winning production and development teams,” said Rodriguez. “And in addition to our hit unscripted and scripted formats for traditional media, we’re looking forward to using our experience to become a major provider of Spanish content for alternative platforms.”

“The last few years with Endemol Latino have truly been a rewarding experience for me and I am grateful to continue my career now as part of the Endemol Shine Group,” added Piccone. “The addition of both Daniel and Sergio places Endemol Shine Latino into an extraordinary position to grow all areas of our business in this very dynamic market.”