Discovery U.S. Hispanic Pacts with mitú for Multiplatform Content

MIAMI/SANTA MONICA: Discovery U.S. Hispanic has inked a multiplatform development deal with digital media brand mitú that will see Millennial-focused content created by mitú’s social influencers premiere on Discovery en Español and Discovery Familia.

Through the agreement, mitú and Discovery U.S. Hispanic will develop long-form series and digital content in both English and Spanish. Those titles will be customized for different social platforms, including YouTube, Instagram, Facebook and Snapchat, among others. Discovery Familia has previously aired two mitú series, Gurús de Belleza and Casa Linda.

“We are thrilled to team up with mitú and build on their incredible success with Millennial Latinos in the digital space and bring their widely followed talent to our networks,” said Angela Recio Sondon, the VP of content for Discovery Networks U.S. Hispanic. “This development agreement allows us to jointly super-serve our multiscreen audiences with relatable and high-quality content and storytelling that offer our clients innovative solutions for branded entertainment stemming from our combined expertise and creativity.”

“Partnering with such a respected brand as Discovery is a great example of mitú’s ongoing mission to provide our audience with compelling, culturally relevant content wherever they are,” said Beatriz Acevedo, president and co-founder of mitú. “We develop our digital content based on data and insights and are excited to roll out these new formats featuring mitú talent that has been previously incubated on our mitú platform.”