Cisneros Media Ties Up with Turner Latin America

MIAMI: Cisneros Media and Turner Broadcasting System Latin America have entered into a strategic alliance to exploit their common interests and assets in Latin America.

Their partnership will see Cisneros Media take on oversight for the operations, programming and content licensing for the Spanish-language feeds of Turner's LatAm pay-TV channel Glitz*, aimed at the female demographic. Glitz* will gain the exclusive rights to air Cisneros' original programming, including new productions and established hits, such as ¿Quién Tiene la Razón?, Casos de Familia and El Palenque, in addition to its telenovelas and teleseries.

“Pay TV has become a vehicle with truly massive reach in Latin America, and it must be able to serve a broad audience cutting across all segments,” said Juan Carlos Urdaneta, the president of Turner Broadcasting System Latin America. “This agreement brings together Turner’s capabilities to manage pay-TV channels at a regional scale with Cisneros’ expertise in creating content with mass appeal.”

“We are committed to taking Glitz* to greater heights by creating and establishing comprehensive strategies to increase and expand its audience throughout Latin America,” stated Jonathan Blum, the president of Cisneros Media. “We will leverage our vast catalogue of proven content, which has been successful in attracting and captivating Latin women across the region, in addition to select products from third-party providers, as well as original programming catered to the female demographic.”