Cisneros Media Distribution Reorganizes Sales Structure

MIAMI: As part of a reorganizing of its global distribution team, Cisneros Media Distribution (CMD) has appointed both Helen Jurado and Miguel Somoza to the position of VP of sales.

Jurado will be responsible for the Central and South American regions, with an emphasis on developing the Brazilian and Argentinean markets. Somoza will oversee North America, with a focus on expanding the company’s presence in Mexico and continuing to boost sales opportunities in the U.S. and Canada.

Cristobal Ponte of Sahara Management Holdings, a long-time exclusive independent sales representative, will continue to represent the CMD catalogue in Europe, Africa and the Middle East.

Former CMD VP Cesar Diaz—who recently launched his own distribution venture, 7A Media—will serve as an independent representative for Asia, in addition to evaluating and developing special projects.

Marcello Coltro, the executive VP of content distribution at Cisneros Media, said: “To empower our sales executives and increase our presence in core markets, while expanding our clients’ portfolio, we defined a solid strategic plan that includes the implementation of new sales strategies, revaluation and enhancement of our vast portfolio of products—from third-party producers to our original programming—securing an exclusive mix of formats, scripts and productions that target a wide range of viewers.”

“With all of our incredible talent, both on and off the screen, and the support of our partners and clients, I am confident the company is embarking on a new and exciting phase,” added Jonathan Blum, the president of Cisneros Media. “More than ever, we are committed to create, produce and distribute compelling content that not only shapes our industry, but most importantly, entertains and engages worldwide audiences.”