Cisneros Media Distribution Establishes New Content Development Platform

MIAMI: A co-production agreement with Getty Images Latin America has led Cisneros Media Distribution to establish a new creative unit, MOBIUS.LAB Productions, dedicated exclusively to the creation and production of content and formats in a variety of lengths.

Cisneros Media Distribution will showcase more than 20 different shows currently being developed by MOBIUS.LAB Productions at MIPCOM.

MOBIUS.LAB Productions will generate programs that showcase Getty Images’ archive of 80 million still images and illustrations, 50,000-plus hours of stock-film footage, including 4K videos, and an extensive music library—all with global rights, including the U.S. The content will follow three production lines: thematic, formats and pick-and-produce. These three concepts will be customized to cater to a client’s individual needs and delivered within a 30-day time frame.

“Any event taking place around the globe is immediate captured by Getty Images’ award-winning photographers and cinematographers,” said Marcello Coltro, the executive VP of content distribution of Cisneros Media. “The material will then be curated by a handpicked creative team that will develop and produce arresting content in all formats, genres and lengths in accordance to clients’ needs for any technological platform. MOBIUS.LAB, a brand inspired by the mathematical infinity concept of the Mobius strip, is the pillar of our strategy based on the production process trend formed by the multichannel network industry, anticipating the sharing-generation entertainment needs of the Millennial cyber-audience and introduces new ways to connect with the traditional viewers by crowd sourcing ideas among our clients.”

“We are excited about Cisneros Media Distribution’s vision for MOBIUS.LAB,” added Marina Engels, the managing partner of Getty Images Latin America. “Their creative vision and executional capabilities, combined with Getty Images Latin America’s unrivaled editorial and stock footage, photos and music should work to produce some exceptional and dynamic content.”