Cisneros Interactive Invests in LatAm Digital Network ITCLICKVIDEO

MIAMI: Cisneros Interactive, the digital division of the Cisneros organization, has picked up a 50 percent stake in the Latin American premium video network ITCLICKVIDEO.

The company offers digital publishers a VOD platform with original content centered on fashion, food, travel, lifestyle, sports, music and entertainment. It currently has deals with Microsoft/MSN, Yahoo!, Terra, Televisa and a number of dailies in the region.

“We are pleased to partner with distinguished entrepreneurs with a proven track record in the media industry,” said Victor Kong, the president of Cisneros Interactive. “The Cisneros organization has developed and exported top-quality content for more than 50 years, and it’s just natural for it to embark in the creation of audiovisual content for today’s digital platforms.

“We are confident that their leadership, combined with the synergies that exist among the Cisneros Interactive companies, will provide our advertisers and media partners an excellent solution. For example, this extensive video network will be monetized by our company RedMas, one of the largest digital advertising networks in Latin America and the U.S. Hispanic market.”

Lucas Jinkis, co-founder of ITCLICKVIDEO, added: “The arrival of Cisneros Interactive as a partner presents great opportunity for growth, increases our digital media content offering, and supports our expansion into new countries. For us, it was obvious the digital market was waiting for such an opportunity; on the one hand, the major publishers need video content to accompany their news and editorial, and on the other hand, advertisers know that the future of digital advertising is in video formats. Essentially, we create a bridge between the advertisers’ needs and publishers’ necessities, offering a turnkey product.”

ITCLICKVIDEO co-founder Diego Waciarz commented: “We offer an innovative business solution, selling advertising incorporated into video content we produce ourselves; this way, we provide publishers with a new possibility of generating revenue. And now with the support of Cisneros Interactive, we can build the region’s leading premium video network, offering local and pan-regional advertisers the opportunity to effectively reach a mass audience that’s really massive.”