Cisneros Group Extends RedMas Operations

MIAMI: RedMas, the Cisneros Group’s digital advertising network for the Americas, has established new hubs in Mexico and Chile.

Henry Sampson and Lorena Sanchez will be the commercial managers for the RedMas operations in Mexico. Maria Graciela Galleguillos will serve as commercial manager for Chile. The expansion is part of a two-year plan to invest more than $2 million in Latin America. RedMas is planning to open offices in Colombia and Brazil in the near future.

“The opening of the offices in Mexico and Chile is aligned with RedMas’ business strategy for Latin America and the United States, which is based on developing and promoting new digital advertising platforms in a number of markets in the region,” said German Herebia , the chief revenue officer of RedMas.