BBC Worldwide Ties Up with Endemol Shine Brazil

MIAMI: Endemol Shine Brazil has been granted the rights to produce formats from BBC Worldwide’s catalog in Brazil.

The production partnership includes current, library and future general-entertainment and scripted formats. The new pact will not affect any format deals that BBC Worldwide currently has in place in Brazil.

Anna Gordon, the executive VP and managing director of BBC Worldwide Latin America and U.S. Hispanic, said, “Our content resonates deeply with Brazilian audiences and by partnering with Endemol Shine Brazil the leading non-scripted formats producer in Brazil, we will be able to offer premium programming to broadcasters across Brazil and take great British formats to even more Brazilian viewers.

“BBC Worldwide formats already enjoy success in Brazil. Bake Off Brasil, Mão na Massa, was incredibly successful for both SBT and Discovery Brazil and a third series is already commissioned for next year. And What Not to Wear is in its 11th season on SBT, demonstrating the potential of U.K. formats in one of Latin America’s most vibrant markets.”

“We are investing in taking our formats and production capability to the next level to meet growing demand for venerated shows that can be remade and resonate with Brazilian audiences,” continued Gordon. “This agreement will expand the reach of our vibrant content pipeline with great titles like Hair, Dancing with the Stars and Stupid Man, Smart Phone.”

Laurens Drillich, the president of Endemol Shine Latino, added, “Endemol Shine Brazil is renowned in the region for producing high-profile hit shows that deliver ratings success. This partnership allows us to tap into BBC Worldwide’s outstanding portfolio and with our skilled local talent and production expertise we will undoubtedly create shows that will enthrall and inspire the Brazilian audience.”