ATF Spotlight: Caracol Television

SINGAPORE: Business has been booming for Caracol Television in the Asia Pacific, notes Roberto Corrente, the company’s sales executive for Eastern Europe and Asia.

“Telenovelas are playing a key role in our strategy for Asia. By adapting them to the taste of our Asian viewers, we will ensure and expand the growth we have been experiencing in the past three years.”

Caracol is showcasing a number of fresh titles at this year’s ATF. Based on real-life testimonies, Pablo Escobar, the Drug Lord profiles the dangerous Colombian criminal. The scripted reality format Women on the Edge features “moral dilemmas, extreme circumstances and uncomfortable positions,” says Corrente. Made in Cartagena tells the story of Harvey Noriega, who asks his goddaughter to infiltrate the life of the man he blames for his son’s death. “These three programs will be appealing to our clients in this region in particular because they fulfill the necessities of these markets, not only for the outstanding quality of the productions, but also for the incredible stories we develop.”