America TV Ties Up with Applicaster for News App

LIMA/MIAMI: America TV has launched a news app for Peru, powered by Applicaster, that has rolled out in time to cover the country’s national elections.

The app, America Noticias launched on March 30. It features a personalized side menu that allows users to organize the news content on the app according to their interests and preferences. The app offers news content in the form of videos, articles and images. America Noticias has already screened the live pre-electoral debate for audiences in the region. The app was built with Applicaster’s new remote management system, which enables teams to perform changes remotely without any development efforts or store updates.

“We are proud to bring news to our viewers in a new and exciting way, wherever they are,” said Jose Hernandez, manager of America Digital at America TV. “The new capabilities, which allow us to effortlessly manage the app, are a perfect fit for the way news is delivered in today’s fast-paced environment.”

“We are excited about the launch of America Noticias, which embodies a great presentation of live broadcast events alongside personal viewer preferences,” remarked Laura Tapias, the general manager of Latin America and Spain at Applicaster. “We have been working with America TV for some time now, and the continued partnership and trust enables us to provide TV app solutions that are a perfect fit for the customer, and the audience they serve.”