all3media International Taps BBC Worldwide Exec in LatAm Push

NEW YORK/LONDON: all3media International has appointed BBC Worldwide alum Janel Downing to the newly created post of VP of sales for Latin America.

Downing will be responsible for leading the local adaptation of formats and finished programs throughout Latin America. She will be based in the dedicated regional sales office in New York, which opened earlier this year. Downing will report to Sally Habbershaw, the company’s executive VP of sales and co-productions for North America.

Downing joins all3media International from BBC Worldwide, where she served as director of formats and co-production for Latin America. Before that, Downing was television sales manager for BBC Worldwide, handling finished tape sales into Latin America.

Habbershaw said: “I’m very pleased to welcome Janel as we take the first step in our new approach to growing the breadth and reach of all3media International’s content in Latin America from our New York base. With her wide experience and expertise in the Latin American market, Janel will be instrumental in ensuring that key formats and finished programs appropriate to the region are delivered successfully, building on the great work already in place following the local debut of formats such as Gogglebox and Undercover Boss.”

Downing commented: “This is a fantastic opportunity to join a dynamic, globally renowned company at an important stage in the expansion of its sales operations throughout key regional territories. I’m looking forward to joining the New York team as it works to develop and maximize the strong potential of a diverse variety of properties throughout Latin America.”