NBCU Extends USGA Deal

NBCUniversal has extended its media rights deal with the United States Golf Association (USGA) through 2032.

NBC remains the exclusive broadcast home of the U.S. Open, U.S. Women’s Open and U.S. Senior Open. Peacock will stream all USGA programming airing on NBC and will provide exclusive streaming coverage of the U.S. Open and U.S. Women’s Open.

Further, VERSANT, the company being spun-off from Comcast Corporation, has sealed a deal for USA Network will provide coverage of the U.S. Open and U.S. Women’s Open, while Golf Channel will carry coverage of the U.S. Senior Open, U.S. Senior Women’s Open, U.S. Amateur, U.S. Women’s Amateur, U.S. Junior Amateur, U.S. Girls’ Junior, U.S. Adaptive Open, Walker Cup and Curtis Cup.

“We’re incredibly proud of the partnership we’ve built over the years with NBCU and VERSANT, and we’re equally excited to continue building on that legacy through our shared passion and dedication—alongside people we’re proud to call our friends,” said USGA CEO Mike Whan. “The value NBCU and VERSANT place on the USGA brand is evident, and this agreement enables the USGA to further advance our mission to positively impact the game, while providing the most expansive coverage and broadest reach to showcase USGA championships.”

“The USGA has been an important partner of ours for most of the last 30 years and we’re extraordinarily proud of our relationship with their leadership team,” said Rick Cordella, president of NBC Sports. “We have built something incredibly special with the U.S. Open on NBC. We look forward to further advancing and enhancing our coverage of the U.S. Open, U.S. Women’s Open, and U.S. Senior Open across NBC and Peacock through 2032.”

“We’re proud to partner with the USGA and present coverage of 11 USGA championships across USA Network and Golf Channel,” said Matt Hong, president of sports at VERSANT. “The USGA championships represent some of the most prestigious events in all of golf. USA Network’s reach and Golf Channel’s reputation as the television home of the sport are ideal platforms to bring the USGA championships to golf fans across the country.”