NBCUniversal to Present Super Bowl & Olympics in 4K

NBCUniversal will be presenting Super Bowl LX and the Milan Cortina 2026 Olympic Winter Games live all day in 4K HDR with a host of new features on NBC and Peacock.

“When you’re about to present the biggest month in U.S. sports media history, you want to make sure you’re giving fans the best experience possible—so that’s exactly what we have planned on NBC and Peacock for Super Bowl LX, the Milan Cortina Winter Olympics and NBA All-Star Weekend,” said Rick Cordella, president of NBC Sports. “Building on NBC Sports’ long-standing commitment to innovation across all platforms, we’ll be celebrating the action on the field, slopes and court with our signature storytelling, state-of-the-art production and dynamic streaming features that together bring these incredible sporting events to life for audiences at home.”

In an industry first, Peacock’s multiview feature will extend to mobile, launching in beta for the Olympic Winter Games. The four-box vertical display will showcase the top four events at any given time, as well as an event-specific multiview for curling.

Additionally, Peacock users will be able to share their favorite Olympic Winter Games highlight clips and trivia and prediction game results with friends and family directly from mobile via text and social networks.

Also for the Olympic Winter Games, NBCUniversal will be more extensively using live drones, behind-the-scenes audio from team radio stations and more access to friends and family reactions, including heartrate monitors and corresponding on-screen graphics.

For Super Bowl LX, NBC will be using more than 80 cameras and 150 microphones, as well as new technology like Weather Applied Metrics and a new graphics package.

For the first time in over 20 years, NBC will be producing the NBA All-Star Weekend onsite in Los Angeles, with new camera angles providing additional views of the rim, super-slo-mo capabilities on nearly every camera, SkyCam and Nucleus Pico mini-cameras mounted at floor level on the basket stanchion.

“Peacock is the first streamer to deliver major live sports at this scale, seamlessly presenting many simultaneous events, with millions of people coming to the platform at once, over several days,” commented Patrick Miceli, chief technology officer at NBCUniversal Media Group and Global Streaming. “This impressive performance is possible because of Peacock’s industry-leading infrastructure that supports unmatched reliability, especially under peak demand.”