NBCUniversal Unveils Digital Partnerships for 2026 Olympics

NBCUniversal has unveiled its roster of digital partners for the Milan Cortina 2026 Olympic Winter Games, including Apple TV, Amazon Fire TV, Hulu, Meta, TikTok, YouTube and many more.

“We once again will engage everywhere in the U.S. media ecosystem through distribution and production partnerships to ensure America can watch, connect with and share in the most iconic and impactful event in sports,” said Gary Zenkel, president of NBC Olympics. “By leveraging the influence of distributors and reach of social platforms, we are enhancing program and content discovery and helping Olympic fans access the games anyway that works best for them.”

NBCUniversal’s coverage of the Olympic Winter Games will be showcased across dedicated NBC Olympics hubs on Apple TV, Amazon Fire TV, Cox, DIRECTV, DISH, Hulu, Prime Video, Samsung, Sling, Spectrum, Verizon, VIZIO and YouTube TV. The hub via Comcast’s Xfinity will aid viewer discovery and offer personalized recommendations. On Roku, the NBC Winter Olympics Experience will start on February 6 and feature clips, live events, highlights and more.

To build social media presence, NBCUniversal is partnering with Meta, Overtime, Reddit, TikTok and YouTube. Meta will provide an immersive social ecosystem; Overtime will deliver athlete-first, behind-the-scenes content; and Reddit will bring brands into real-time community discussions. Fans will be able to experience the Olympic Games in shareable ways via TikTok’s community-driven sports and entertainment content and YouTube’s expansive network.

Additionally, as previously announced, NBCUniversal’s Creator Collective will be returning to the Olympics.