NBCUniversal’s Creator Collective Program Returning for 2026 Olympics

Following the success of the 2024 Paris Creator Collective, NBCUniversal is hosting the Milan Cortina Creator Collective for the 2026 Milan Cortina Winter Olympic Games, in partnership with YouTube, Meta and TikTok, for over 25 creators to tell the stories of the event.

The lineup includes returners such as ATFrenchies, Molly Carlson and Matthew Meager (MMG) and new additions like Kylie Kelce, Anna Sitar and Gianluca Conte (QCP). Additionally, Matt Rogers and Bowen Yang, co-hosts of the Las Culturistas podcast, will join and film a new Winter Games season of the original Two Guys, Five Rings podcast in partnership with iHeart Media.

The full list of YouTube creators taking part are Alexa Rivera, Ashley Alexander, Yang and Rogers, Cleo Abram, Kelce, Jordan Howlett, Matthew Meager and Tom Daley. The full list of Meta creators participating are ATFrenchies, Carlo & Sarah, Hulett Brothers, Lionfield, Conte and Rylee Arnold. TikTok creators included in the program are Sitar, Ashley Yi, Joe Felixx, Mariah Rose, Carlson, Nicolas Nuvan and Trey Phills.

Creators will again receive unprecedented access to the athletes and competitions, provided by NBCUniversal, to film content throughout northern Italy. Select groups will also go to the Olympic clusters of Milan, Cortina and Livigno over the course of the event.

Advertisers can partner with NBCUniversal to develop sponsored posts with select creators while they are in Italy to further reach fans.

“The Olympic movement has never been stronger, and as we look toward the upcoming Milan Cortina Winter Olympic Games, we are excited to once again partner with incredible creators and these powerful platforms to bring the stories of the athletes and the spirit of the Games to fans everywhere,” said Gary Zenkel, president of NBC Olympics. “Creators participating in our program will once again offer their communities a unique and engaging perspective that will further showcase everything from the wintry competitions to Italian food, fashion and more, all in celebration of the Winter Olympics.”