SPNI Names Business Head of Sony Entertainment Television

JioStar alum Harsh Sheth has been appointed to the role of business head of Sony Entertainment Television (SET) at Sony Pictures Networks India (SPNI).

“Harsh brings a strong blend of commercial acumen, audience insight and leadership experience,” said Nachiket Pantvaidya, chief content officer at Sony Entertainment Television, Sony Marathi and movie production. “As SET sharpens its growth and business ambitions, his experience in building large, profitable entertainment businesses will be a valuable addition to the team.”

In his new role, Sheth will lead the channel’s overall business strategy and P&L, reporting to Pantvaidya.

Sheth brings close to two decades of experience in building and scaling high-impact media businesses across television and digital platforms. He joins SPNI from JioStar, where he was business head of Star Bharat and Star Utsav.

“SET is one of India’s most iconic entertainment brands,” said Sheth. “I’m excited to join SPNI and look forward to working closely with Nachiket and the leadership team to drive the next phase of growth and strengthen SET’s market leadership.”