The Floor Lands on ITV

The U.K. is getting its own version of The Floor, with ITV commissioning a local adaptation from South Shore Productions.

Set to be filmed at the format’s Dutch production hub, the U.K. adaptation is scheduled to launch next year.

The Talpa Studios format has also landed a Bulgarian order with NOVA/United Media, bringing its reach to 26 territories.

Maarten Meijs, CEO at Talpa Studios, said, “The U.K. has an unmatched legacy when it comes to quiz shows, setting an incredibly high bar. Having ITV adapt The Floor is a true testament to the format’s strength, originality and continued international success. We’re extremely proud to enter this prolific quiz market as our 25th territory, and confident that The Floor will resonate with British audiences—especially with the local flair ITV and South Shore are bringing to the show.”

Katie Rawcliffe, director of entertainment, reality and daytime commissioning at ITV, said: “The Floor, with its compelling gameplay, is an excellent addition to our roster of existing popular quiz shows across ITV and ITVX.”