Telemundo Offers VR Experience for El Chema

MIAMI: Marking a first for Spanish-language television in the U.S., Telemundo has launched a 360-degree virtual reality experience to coincide with its so-called “super series” El Chema.

The Chema: A 360 Escape gives fans the opportunity to accompany El Chema Venegas (Mauricio Ochmann) on his tunnel escape from a high-security prison. Telemundo also partnered with Facebook and YouTube to release the experience across those social platforms in the lead-up to the series’ premiere.

El Chema, which premieres December 6, is a spin-off of the popular series El Señor de los Cielos.

“Our marketing team is always looking for new and innovative ways to connect with our audience and engage them with our programming through cutting-edge, entertaining experiences,” said Aileen Angulo-Merciel, the senior VP of marketing and creative at Telemundo. “We are thrilled to bring viewers an unforgettable opportunity through our groundbreaking virtual reality escape for El Chema.”

“Our digital initiatives and partnerships allow viewers to stay connected during our shows and in between on-air episodes,” said Peter Blacker, the executive VP of digital media and emerging business at NBCUniversal Telemundo Enterprises. “The campaign we are launching across multiple platforms provides our fans with yet another inventive experience and more exclusive content, which enables us to continue to connect with Generation M.”