Telemundo & Bud Light Team Up for New Musical Competition

MIAMI: Up-and-coming bands will take the stage on Telemundo Media’s new reality competition show Buscando Mi Ritmo, produced in partnership with Bud Light.

The 6×60-minute series is set to debut on Telemundo July 19 at 6 p.m. As part of the competition, celebrities will pair up with undiscovered music acts looking to establish themselves in the industry. The winning band will get a blue-carpet performance at Telemundo’s Premios Tu Mundo awards in August, while the celebrity that helped them will have $25,000 donated to a charity of his or her choice.

Branded ventures will include the Bud Light lounge, a space where the contestants can unwind and interact with each other as they await the judges’ decisions. Telemundo and the beer will also co-host a dedicated digital hub that will include exclusive interviews, info on everyone involved in the show, a ranking tool and a voting section. The show will also be cross-promoted via segments on Telemundo programs such as Un Nuevo Día and Suelta la Sopa.

“The pairing of the adventurous spirit of Bud Light with Telemundo’s total market approach to reaching the U.S. Hispanic is natural collaboration for this creative and fun new series,” said Mike Rosen, the executive VP of advertising sales at Telemundo Media. “We’re thrilled to be working with such an iconic brand to introduce our viewers to up-and-coming talent and show them a different, more musical side to their favorite celebrities.”

“When you combine Bud Light with music, the possibilities are endless and anything could happen—especially when you do it in a culturally relevant way,” said Patricio Ferrara, the multicultural manager for Anheuser-Busch, the brewing company behind Bud Light. “This music platform embodies the fun and spirited personality of Bud Light and allows the brand to connect with its core consumers.”