Tag: Mattel

Mattel has entered a multiyear strategic partnership with Outright Games to develop and launch a slate of console and PC games based on its iconic brands.

Tori Cook has been named senior VP of franchise management at Hidden Pigeon Company (HPC), while Paula Allen has been brought on as publishing consultant.

PJ Lewis has been upped at Mattel to senior VP, global head of action figures and Fisher-Price Entertainment.

Mattel has partnered with Samsung to launch its first-ever 24/7 FAST channels—Barbie and Friends, Hot Wheels Action and Mattel Jr.

Brian Fitzharris has been named senior VP and general manager of Fisher-Price at Mattel, reuniting with the company after serving at PlayMonster.

Netflix has slated the second-season premiere of Mattel Television’s Barbie: A Touch of Magic for April 18 in select territories.

Mattel has joined a coalition of global organizations, including the LEGO Group, Hasbro, Nike, Save the Children and many others, to call on United Nations member states to support an International Day of Play.

A Mattel Adventure Park, developed in partnership between Mattel and Epic Resort Destinations, is set to open in Bonner Springs, Kansas, outside Kansas City, in 2026.

Mattel’s brand-new animated Barbie movie, Barbie and Stacie to the Rescue, is slated to make its U.K. linear TV premiere exclusively on POP on March 23.

The latest episode from the TV Kids Festivals podcast is now available: Mattel’s Michelle Mendelovitz.