Tag: Mattel

CANNES: Featuring a character-based narrative, WellieWishers, one of Mattel’s MIPTV highlights, is a 2D animated series centered on five best friends who play, sing and dream in a whimsical garden.

EL SEGUNDO: Mattel Creations is a new division at the toy giant encompassing theatrical, television and digital content that will be led by Catherine Balsam-Schwaber.

LIVERPOOL: The preschool properties Bob the Builder, Thomas & Friends and Fireman Sam have joined the Albert Dock family entertainment center in Liverpool to form Mattel Play!, an indoor experience meant to inspire play and activity.

TORONTO: The preschool series Little People, based on the toy franchise from Mattel, will debut on Family Jr. as part of DHX Television’s month-long free preview event in March.

NEW YORK/LONDON: Silvergate Media has signed a three-year master toy renewal agreement for the underwater-themed preschool property Octonauts with Mattel's Fisher-Price.

NEW YORK: NBCUniversal Cable Entertainment's preschool channel Sprout is slated to begin airing the first season of Little People, a new animated series from Mattel's HIT Entertainment, early next month.

LONDON: Mattel and HIT Entertainment’s Thomas & Friends special Sodor’s Legend of the Lost Treasure is due to be released in 5,000 theaters in China this month, marking a first for the company.

SEATTLE: Amazon has entered into a multiyear deal with Mattel for the production of four live-action American Girl specials for Prime Video.

NUREMBERG: Mattel and HIT Entertainment’s all-new Bob the Builder series has been picked up by channels in Europe, Israel and South Africa.