Tag: Mattel

CANNES: Catherine Balsam-Schwaber, chief content officer at Mattel, weighed in on key shifts in the children’s media business at MIPJunior before being interviewed on stage by Kristin Brzoznowski, the executive editor of World Screen.

NEW YORK: The mobile technologies company StartApp has entered into a partnership with Mattel to develop digital experiences for a number of Mattel's iconic brands, including Barbie and Hot Wheels.

LONDON: The Thomas & Friends Play Station experiential tour kicks off this week and will visit 22 different destinations around the U.K.

EL SEGUNDO: NBCUniversal Brand Development has appointed Mattel as the worldwide master toy licensee for Jurassic World beginning in July 2017.

NEW YORK: Content creation will be at the center of the upcoming Licensing Expo’s keynote Toys to Content: Where Do We Go From Here?, with executives from Hasbro, Mattel and Jazwares scheduled to take part in the session.

EL SEGUNDO: Mattel has reported that worldwide gross sales were down 1 percent in the first quarter, as the Barbie brand hits a slump.

NEW YORK: Richard Dickson, Mattel’s president and COO, took part in a Q&A with World Screen’s Anna Carugati in the grand auditorium at MIPTV.

HALIFAX: DHX Media has licensed the popular kids' publishing property Rainbow Magic from Mattel.

DUBAI: Mattel Play! Town, a new attraction for children between the ages of 2 and 10, is now open for business at the City Walk in Dubai.

In a keynote speech at MIPTV, which was followed by a Q&A with World Screen’s Anna Carugati, the president and COO discussed creating engaging content and success strategies.